First Annual Data Jawn

I went to a data event last night called the Data Jawn, presented by RJMetrics, and wanted to share a write up of the event – it was pretty cool and sparked some really good ideas.

One idea I really liked – Predicting who will call in/have an issue and proactively reaching out to them… Sounds like a game changer to me. I could then trigger alerts when we see that activity or make a list for reaching out via phone, email, text… whatever. The possibilities of this seem pretty big.

There was also a lot of tweeting going on under the hashtag #datajawn.

Here’s some notes/takeaways from each speaker:

  1. Bob Moore – RJMetrics CEO
    • Motto of RJMetrics: “Inspire and enpower data driven people”
  2. Jake Stein – RJMetrics cofounder
    • “Be data driven”
    • Steps to all problem solving:
      • Collect Data
      • Analyze
      • Present Results
  3. Madelyn Fitzgerald – RJMetrics
    • “Need to be problem focused, not solution focused”
      • This means that you need to ask a question of your data before building out the answer
      • Having KPIs is awesome… but they need to be built to answer a question
    • The most common problem people make with data is diving into the data before asking a question
  4. Kim Siejak – Independence Blue Cross
    • IBX invested in hadoop last year
    • Doing a number of predictive models and machine learning
      • Predicting what people who will go to the hospital before they go
      • Predicting different diseases based on health history
      • Predicting who will call in before they complain
  5. David Wallace – RJMetrics
  6. Lauren Anacona/Christopher Tufts
    • Did a sentiment analysis on tweets with emojis
    • Pulled all the location based tweets from the Philadelphia area and visualized them on a map using CartoDB and torque.js (really cool visualizations!)
    • Lots of people use emojis!
  7. Jim Multari - Comcast
    • “Dashboards are no good for senior leaders”
    • Only have 10 seconds to get your message across when talking to executives
    • Alerting on KPI changes
    • Four things needed to make a data driven org:
      • Right data & insights
      • Right data & systems
      • Right people
      • Right culture
  8. Ben Garvey – RJMetrics
    • Pie charts are evil - you can estimate linear distance much easier than angular distance
    • “Data visualization gives you confidence in state and trend without effort”
    • You can tell the story much easier with the right visualization.
  9. Stacey Mosley – Data Services Manager for the City of Philadelphia
    • Gave a talk about how they improved the use of court time for L&I
    • She didn’t share a lot about her processes or what data she used to do this…

There were a few other speakers to end the talk with nice messages, but by that point I was fully tweeting and stuck checking out what everyone else thought of the event.

I hope that there continue to be opportunities like this locally to learn more about Data Analytics!

Jacob Rozran
Data Guy, Dad, & Uncle