I went to a data event last night called the Data Jawn, presented by RJMetrics, and wanted to share a write up of the event – it was pretty cool and sparked some really good ideas.
One idea I really liked – Predicting who will call in/have an issue and proactively reaching out to them… Sounds like a game changer to me. I could then trigger alerts when we see that activity or make a list for reaching out via phone, email, text… whatever. The possibilities of this seem pretty big.
There was also a lot of tweeting going on under the hashtag #datajawn.
Here’s some notes/takeaways from each speaker:
- Bob Moore – RJMetrics CEO
- Motto of RJMetrics: “Inspire and enpower data driven people”
- Jake Stein – RJMetrics cofounder
- “Be data driven”
- Steps to all problem solving:
+ Collect Data
+ Present Results
- Madelyn Fitzgerald – RJMetrics
- “Need to be problem focused, not solution focused”
+ This means that you need to ask a question of your data before building out the answer
+ Having KPIs is awesome… but they need to be built to answer a question
- The most common problem people make with data is diving into the data before asking a question
- Kim Siejak – Independence Blue Cross
- IBX invested in hadoop last year
- Doing a number of predictive models and machine learning
+ Predicting what people who will go to the hospital before they go
+ Predicting different diseases based on health history
+ Predicting who will call in before they complain
- David Wallace – RJMetrics
- Lauren Anacona/Christopher Tufts
- Did a sentiment analysis on tweets with emojis
- Pulled all the location based tweets from the Philadelphia area and visualized them on a map using CartoDB and torque.js (really cool visualizations!)
- Lots of people use emojis!
- Jim Multari - Comcast
- “Dashboards are no good for senior leaders”
- Only have 10 seconds to get your message across when talking to executives
- Alerting on KPI changes
- Four things needed to make a data driven org:
+ Right data & insights
+ Right data & systems
+ Right people
+ Right culture
- Ben Garvey – RJMetrics
- Pie charts are evil - you can estimate linear distance much easier than angular distance
- “Data visualization gives you confidence in state and trend without effort”
- You can tell the story much easier with the right visualization.
- Stacey Mosley – Data Services Manager for the City of Philadelphia
- Gave a talk about how they improved the use of court time for L&I
- She didn’t share a lot about her processes or what data she used to do this…
There were a few other speakers to end the talk with nice messages, but by that point I was fully tweeting and stuck checking out what everyone else thought of the event.
I hope that there continue to be opportunities like this locally to learn more about Data Analytics!